It was a great day and with a collaboration to deliver a social media talk to students in IACT on last Friday (23 April 2010), I was thrilled to see many young people (students) and also lecturers and management staff from IACT turned up for the 2 hour talk on Social Media and Facebook Marketing in Malaysia.

The event started off with sharing on the topics of Six Degrees of Separation, Generational Gaps, Social Dynamics and Recommender Community Marketing implementations done by JeVince in Malaysia for different clients like MPH bookstores and Eppendorf.

The event ended with students having new skills to complement to their design and advertising skills which can be extended to be used on New Media Advertising strategies like Facebook Games and Applications as well as IPhone Applications.

Here are some of the photos taken.

JeVince and Mr Vincent Cheng is open to giving free talks on Facebook, Twitter and Social Media Marketing to Educational institutions and you can reach Vincent at his email at vince@jevince.com.

Tweet This Post

Marketing is about telling stories, and telling interesting ones that people want to listen, and if you know how to tell stories, and tell it effectively in Facebook and online, people will be attached to you and your story, which results to branding, long term affinity and engagement, which then will translate to dollars and cents. People are looking for relationships, and relationships are stories.

-quote from Vincent Cheng, CEO, JeVince

After much silence from the blogging dashboard, I am back with more confessions of my experiences in terms of Online Marketing.

The biggest buzzword now in terms of marketing online, is Social Media Marketing.

Social Media means, a platform which is Social, with loads of people, and with loads of people, it becomes a media for advertising, marketing, branding and public relations.

Social Media is divided into 4 categories:

1. Wikis

2. Forums

3. Blogs

4. Social Networks like Facebook and even YouTube

As its namesake, Social means people, and people means stories.

In order to successfully market on Social Media, which is the preferred choice more and more people are getting online and spending most of their time on the Internet, and at present, Facebook, therefore, it is the right way for Malaysian businesses (and beyond, or any business around the globe) to focus on telling stories, and using those stories (with meaning, of course) to gather awareness, attachment and affinity, which translates to long term following, and ultimately, sales and profits.

Think about it, guys.

Cheers.

Vince

Tweet This Post

Tweet This Post