Marketing is about telling stories, and telling interesting ones that people want to listen, and if you know how to tell stories, and tell it effectively in Facebook and online, people will be attached to you and your story, which results to branding, long term affinity and engagement, which then will translate to dollars and cents. People are looking for relationships, and relationships are stories.

-quote from Vincent Cheng, CEO, JeVince

After much silence from the blogging dashboard, I am back with more confessions of my experiences in terms of Online Marketing.

The biggest buzzword now in terms of marketing online, is Social Media Marketing.

Social Media means, a platform which is Social, with loads of people, and with loads of people, it becomes a media for advertising, marketing, branding and public relations.

Social Media is divided into 4 categories:

1. Wikis

2. Forums

3. Blogs

4. Social Networks like Facebook and even YouTube

As its namesake, Social means people, and people means stories.

In order to successfully market on Social Media, which is the preferred choice more and more people are getting online and spending most of their time on the Internet, and at present, Facebook, therefore, it is the right way for Malaysian businesses (and beyond, or any business around the globe) to focus on telling stories, and using those stories (with meaning, of course) to gather awareness, attachment and affinity, which translates to long term following, and ultimately, sales and profits.

Think about it, guys.

Cheers.

Vince

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