Hi MBN Members,

This is Vince, the Founder of Malaysian Business Network and Jevince Solutions.

As the world of marketing has changed from mass media, like radio, newspaper, TV and magazine, we have now moved into an era of Internet and Online (mobile included) Marketing.

Gone are the days in which we market with a few million or a few hundred thousands being thrown into the TV adverts or advertisement in Newspaper or Magazine to get returns. Society has shifted to the Internet as the most hours spent on preferred media.

Therefore, as I have been reading, even Procter & Gambel (the creators of Pantene shampoo) even has cut down from USD 7 billion to USD 700 million in Sales and Marketing expenses from year 2007 to 2008. The peculiar thing is that, they still got the same Sales and Revenue figures. The only difference that changed is, they used something called the Recommender Community Marketing.

Recommender Community Marketing is the strategy where companies use Online communities like Social Networks and Forums to position their brand, through reputation management, sponsorship and online advertisements. P&G repositioned themselves by going to these online communities and cut down on Sales and Marketing activities offline and on traditional media (i.e. TV, Radio, Newspaper, Magazines, Sales Man, Brochures, Buntings, Posters, Corporate Gifts). They began to advertise in online health social networks, women & beauty forums as well as targetted health & beauty portals. With that move, they saved 10 times on their Sales & Marketing expenses.

All of us know that, the biggest cost of running any business, apart from initial startup and setup costs, is actually Sales & Marketing. This part of the business costs lots of time and MONEY.

Therefore, JeVince Solutions has built multiply Recommender Communities via Social Networks, and here are some of them.

1. Booksterhub.com - with a .com Social Network Online Community and also a Facebook Group, JeVince and Booksterhub is helping MPH bookstores to position themselves online using this community, and subtle, non threatening branding strategy, but gaining top of mindshare.

2. MovieScraps.com - with a .com Social Network Online Community and also a Facebook Group, JeVince and MovieScraps has helped Golden Screen Cinemas for 6 months , and position themselves among the movie lovers community.

3. NextGenParenting.com - with a .com Social Network Online Community and also a Facebook Group, JeVince and NextGenParenting.com has helped position MamyPoko and Norton Antivirus among the Malaysian Parenting Online Community.

These are just some of the examples of Recommender Community Marketing done by JeVince Solutions - Your Online Marketing Company in Malaysia (http://www.jevince.com/blog).

Therefore, JeVince is looking for partners in these industries or people who may have high level corporate connections to be introduced to the Recommender Community Marketing concept to save money and marketing costs by leveraging our networks which we are launching in a big scale very soon.

These are the indsutries that JeVince are looking into:

1. Travel and Hospitality
2. Corporate Social Responsibility
3. Health and Wellness
4. Eco Friendly and Environmental Protection
5. Computer, Video and Internet Gaming
6. Financial and Business
7. Animal and Pet Lovers

Hope you guys learnt something as well as can give some leads towards us for a win-win business deal and to save cost of Sales & Marketing through this new media new concept called Recommender Community Marketing Strategy.

To Your Malaysian Business and Online Marketing Campaign Success,
Vincent Cheng
Founder, Malaysian Business Network (http://www.malaysianbiznetwork.com)
CEO, JeVince Solutions - Your Online Marketing Partner in Malaysia (http://www.jevince.com/blog)

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Recommender Community, Recommender Community Marketing