Market Research and Product Creation
-    Using Google Adwords Keywords Tool
-    Understanding Search Volume and Advertiser Competition
-    Using Additional Keywords Tool
-    Types of Products for Internet Commerce
-    Creating E-Cover for Digital Product
-    Performing Research and Find Sources for Digital Product
-    Create Table of Contents for Digital Product
-    Conversion of Word Document to PDF Document

Web Copy and Conversion
-    Components of a Good Web Copy
-    Headline Formats
-    Benefits
-    Unique Selling Proposition
-    Testimonials
-    Call To Action
-    Design Elements
-    Autoresponder Sequential Email Copywriting

Traffic Generation
-    Definition of Traffic Generation
-    Online Marketing Channels
-    Search Engine Optimization (SEO)
-    Search Engine Marketing (SEM)
-    Social Networks
-    Social Book Marks
-    Email Marketing
-    Viral Marketing
-    Online Press Release
-    Blogs
-    Link Building
-    Affiliate Marketing

Traffic Generation (continued)

-    Article Marketing
-    Paid By Impression
-    Click Banner Advertising
-    Vertical Search Engines
-    Relevant Directories
-    Video Advertising
-    PodCasting
-    Really Simply Syndication (RSS)
-    Facebook Marketing
-> Management
-> Marketing
-> Engagement
-> Negotiations

Payment
-    Payment Gateways / Engines Available
-    Buying Decision Process Flow
-    Implementing Payment into Our Website
-    Registering with PayPal and Other Payment Agents
-    Adding Credit and Debit Cards
-    Withdrawing Funds to Bank Account

Tracking and Analytics
-    Definition of Tracking and Analytics
-    Google Analytics and other Analytics Engines
-    Categories of Tracking and Analytics
-    Implementing Google Analytics or Other Engines into Website

Extra Online Marketing and Business Concepts

Vincent Cheng holds a Masters Degree in IT and Marketing Management from Charles Sturt University, Australia. Vincent has successfully sold information products over the internet and generates a healthy income. He has implemented money making strategies on eBay and has set up websites that generate qualified prospects to generate income for corporates. He consults corporate clients in web design & development, and most importantly in search engine optimization and web traffic generation.

Vincent holds certifications from Macromedia Adobe, IBM, Sun (Java), Microsoft and was a recipient of The Star Education Fund Scholarship. He is also the recipient of Cradle Investment Program for a Search Engine Application using Online Advertising. He is currently focused on research of Search Marketing and pursuing his PhD in Internet Marketing. Besides this, he is also positioning his Internet Marketing company, JeVince Solutions for MSC Status and Mesdaq listing with a high profile search marketing application for Malaysia.

He currently owns 7 Branded Websites online that consistently gives him income and new business leads, namely NextGenParenting.com, DogTrainster.com, BooksterHub.com, CodeGreenHub.com, MovieScraps.com and MalaysianBizNetwork.com.He is currently the Director of JeVince Solutions, a web marketing company with web development and hosting services. He continues to train and help individuals and companies who wants to generate revenue from the Internet. His satisfied customers include TM Net BlueHyppo, Shell IT and also Malaysian Institute of Estate Agents (MIEA) and Institute of Marketing Malaysia. He is also currently the Online Marketing Partner and Consultant to Branding Association of Malaysia and a member of Institute of Marketing Malysia. Vincent has been interviewed in BFM 89.9 - The Business Station on topics of Online Marketing and Branding. He is also the author of the Buzz 2.0 ebook.